Paper Tips Part 2:
Personality

Consider the life span of your printed piece. Is it a direct marketing piece, that on a good day, 5% of the recipients will look at? Or does your piece have a longer life span like an annual report, a marketing brochure or catalogue?

The personality of your piece, its life span, texture, color and coating determine the price range and quality of your paper, in addition to your budget.

Ask yourself what impression the piece should make. A non-profit organization asking for financial support sends a mixed message when its mailer is printed on a premium stock. Premium paper suggests luxury and the recipient may think, "why bother, they seem to have enough money anyway."

If you are printing a job that reflects environmental issues, choose papers with recycled content, visible fibers or a mixed composition with a lower brightness and a texture that conveys the environmental feel.

For projects that suggest luxury, metallics, iridescents, suede, leather and other specialty papers create a stunning first impression. 

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Here are 10 tips for choosing the right paper for your job:

1. Consider Paper Early On                         6. Recycled Content 
2. Personality                                                        7. The Printing Process
3. Finish                                                                     8. End Usage and Distribution
4. Color and Brightness                                   9. Price
5. Weight                                                                 10. Availability
 

Did you pick the right paper? Picking paper for your project can be a daunting task. You should never pick just any paper. The appropriate paper is always the best paper. In a rush? COMING SOON: Save yourself some time and fill out our online quote request form.

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