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Paper Tips Part 3:
The Finish

When designing a piece, we designers have a very clear idea of what kind of finish will enhance our design. Some designs ask for gloss, some need a matte finish -- don't mess with us, we know what we want.

If color and crisp image or photographic reproduction is your concern, a coated gloss, matte or silk sheet is always a great and safe choice. But, there is definitely a trend toward uncoated sheets.

Large corporations are aiming to portrait a softer, more understated image. With fluorescent inks and knowledgeable prepress technology, the natural surface of uncoated papers is an ideal background for four-color process printing.

The paper is not only there to give the ink a foundation, but to enhance the design of the image you want to portray. A great example is the Eddie Bauer piece that fits the company's personality to a "T." The texture and feel of the uncoated Neenah stock gives the impression of a sketchbook or diary kept while on a relaxing trip through the great outdoors.

Create a special interest even with a one-color print job. Don't shy away from trying something new, like unusually textured or specialty papers that already are a trend in Europe and are gaining more and more popularity here. The new generation of production techniques make it easier to convert, print and finish these sheets.

Don't be stuck with the same 6 papers over and over again. PaperSpecs offers an online paper database that features more then 3,500 papers -- why would you want to limit yourself?

Copyright © 2002-2004 Paper&Spec. All rights reserved.

Here are 10 tips for choosing the right paper for your job:

1. Consider Paper Early On                         6. Recycled Content 
2. Personality                                                        7. The Printing Process
3. Finish                                                                     8. End Usage and Distribution
4. Color and Brightness                                   9. Price
5. Weight                                                                 10. Availability

  Did you pick the right paper?
Picking paper for your project can be a daunting task. You should never pick just any paper. The appropriate paper is always the best paper.

In a rush?
COMING SOON: Save yourself some time and fill out our online quote request form.



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