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Paper Tips Part 10:

If you were told in the beginning stages of your project that the paper you have specked will be shipped from Wisconsin and you are based in sunny California, allow for some lead time. You will be well prepared and this will not be an issue for you.

We do hear of frustration when it comes to a paper's availability and the term "mill item" comes up a lot. Be aware that a mill item to one merchant might be readily available on the floor of the next merchant.

Around 80% of print jobs in the U.S. are printed on coated or uncoated white paper. This is what sells the most and this is what you will definitely find in every merchant warehouse.

Due to the economic situation, merchants and printers try to carry less stock to assume less financial responsibility. Mills have, in general, warehouses all over the country and make sure they are always are well stocked, so you can have your paper in days, not weeks.

When it comes to specialty papers, especially those manufactured overseas, certain amounts are stocked in warehouses here in the U.S., but if you need a larger amount, they will immediately tell you if they need any extra lead time. Mills like Gmund from Germany and the French Thibierge & Comar are known to airfreight your paper to the U.S., if needed.

If you are in a rush and flexible when it comes to your paper choice, consider your printer's house sheets. As printers buy those in bulk, they are readily available and you will usually get a good price.

In most cases, your printer is your best friend and you should have a good working relationship. But every once in a while, we hear about someone who tries to avoid asking more than one merchant for a specific paper.

We heard from Rob, who was very disappointed to hear that Strathmore was not making the Elements line in light grey anymore. Well, Strathmore is definitely still offering this grade, but the printer's favorite merchant stopped stocking it on the floor and so he just told Rob, "They don't make this anymore."

I warned you from the start that specking paper is very complex, but recent changes in the economy have created even more issues on paper availability that warrant discussion.

We hope we've clarified many of the features you need to consider when choosing the most appropriate paper for your projects. If you keep our tips in mind, selecting your next paper should be a breeze. 

Copyright © 2002-2004 Paper&Spec. All rights reserved.


Here are 10 tips for choosing the right paper for your job:

1. Consider Paper Early On                         6. Recycled Content 
2. Personality                                                        7. The Printing Process
3. Finish                                                                     8. End Usage and Distribution
4. Color and Brightness                                   9. Price
5. Weight                                                                 10. Availability

  Did you pick the right paper?
Picking paper for your project can be a daunting task. You should never pick just any paper. The appropriate paper is always the best paper.

In a rush?
COMING SOON: Save yourself some time and fill out our online quote request form.



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